Watchmakers have hired A-List brand ambassadors for decades, boosting their appeal to the masses while proving a lucrative source of income for the celebrities themselves. A few famous faces...

'Hello sir, how can I help you today?' 'Hi—I'm looking for something dressy, perhaps with a date, day and month indicator —oh, and a moonphase.' 'Certainly sir. Do you have a budget in mind?...

There are a plethora of watch companies out there that do the 'affordable luxury' thing, and some even do it pretty well. Not everybody can afford the likes of Patek Philippe or Vacheron Con...